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Royal flush won’t win a thing in our card game with Asia

It continues to be a spectacular royal visit, breathlessly followed by a media that loves a good royal. And the Cambridges, together with their young George, have been absolute stars.
苏州美甲培训

It was William’s mum who really set the modern day pace. Princess Diana could send the media into a frenzy in the golden age of women’s magazines. The Women’s Weekly, Woman’s Day and New Idea loved every bit of her. Charles was simply an escort to the Princess.

It was a worldwide phenomenon. Three of the bestselling People (US) magazine covers were Diana’s death at No.2, the birth of Prince William at No.9 and Diana’s wedding at No.10. Even years later the bestselling edition of Vanity Fair in 2013 was the September Princess Di issue. It sold over 300,000 copies, more than 25 per cent above average.

The current royals continue to be great marketers. Everyone wants to see the Duchess of Cambridge’s frocks. The Diane von Furstenberg dress worn by the 32-year-old royal on April 16 sold out in just eight minutes – a record for ”The Kate Effect”.

We’re happy to have them of course!

The estimated cost of the visit is around $2 million and 100 per cent of the cost is paid by us. The touring party includes an entourage of 11, including Kate’s hairdresser, three press officers, an orderly and a nanny. No commercial flights are being taken except the flight back to London.

The RAAF jets them around Australia. The cost of the flights alone is estimated to be $272,000. Organising a day trip can cost around $100,000 an hour. Included in the tab is accommodation, meals, phone calls, mini bar bills and even the presents that the Royals are giving back to us.

Joe Hockey in his speech this week said ”nothing is free”. He might have to revisit that line.

But I wonder how much of this is going to affect the republic debate which was led by Malcolm Turnbull in 1999. As we all know, it culminated in an ill-fated referendum that was stymied by the question itself, rather than the issue.

We were asked if we wanted to alter the constitution to establish the Commonwealth of Australia as a republic with the Queen and governor-general being replaced by a president appointment by a two-thirds majority of the members of the Commonwealth Parliament.

It’s thought that master politician, PM Howard, crafted the wording knowing full well that Australians would be more worried about giving more power to him and his work mates, than of cutting ceremonial ties with the old colonial power.

But Australia continues to change. The proportion of Australians born overseas in 1995 was 23 per cent and now is 26.8 per cent. Most of these people have no interest in an allegiance to a head of state in a far-off land. In fact, many are here to escape old homeland monarchies and ruling elites.

It’s going to take some time before we’ll start to think about a republic again and meanwhile the marketing power of the current British royal family continues to be formidable.

Remember the Princess Di lookalikes and the tearaway success of the Princess Di ring. And so it is, with this incredible duo of the Duke and Duchess of Cambridge. They are both so thin and fit that any self-respecting gym chain in Australia would sign them up as ambassadors if they could.

The Duchess would be an excellent endorser for Weight Watchers, given that she seems to have three working banquets a day and still looks as thin as an air fried chip. And the look is all important; we can see the debonair style of the young Duke with the elegantly thinning hair and the Prince Charles lookalike crown of baldness starting to emerge.

Upmarket barbers all over Australia are trying to find a way to replicate it for those whose full head of hair is falling away – and those for whom it’s not!

A royal flush is unbeatable in this game, but it’s still a card game from the 19th century. The game itself is changing. We are in the 21st century and a bridge with Asia is where we need the strongest hand.

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